LOAROOFING · AUSTIN, TX
CONCEPT WEBSITE — 5 STYLE DIRECTIONS

PICK A
DIRECTION.

FIVE COMPLETE HOMEPAGES FOR THE SAME ROOFING CREW.
EACH ONE IS A DIFFERENT WAY TO TELL THE STORY — CLICK THROUGH.

V.01LOA

The Index

Dark, loud, portfolio-style. Giant type, scrolling service index, stacked field notes. For the customer who wants to see everything up front.

OPEN →
V.02Roofer installing shingles

The Document

A scroll-driven story in three chapters — inspection, materials, process — told like a film. Photography-forward, cinematic, unhurried.

OPEN →
V.0301–06

Plainly Stated

Black and white, no decoration. Services, process, sample pricing and FAQ in a masked-card mosaic. The no-nonsense one.

OPEN →
V.04Roofer at work

Quietly Good

White, spacious, editorial. Pull quotes, honest pricing cards, a field log. For the homeowner who reads before they call.

OPEN →
V.05◍

Night Poster

A single-screen poster. Move your cursor to erase the night and reveal the pitch underneath. Bold, fast, memorable.

OPEN →

Every version carries the same honest information: what we do, how a job runs, sample pricing ranges, and how to reach the crew at (555) 010-2030. No stock promises, no invented reviews — just the work, described straight.