Five website concepts · McDonald Roofing Contractors Ltd.
One roofer, five ways to tell the story.
McDonald Roofing has been on London's rooftops since 1973 — a family firm from Chiswick doing slating, tiling, flat roofing and careful heritage work. Below are five complete design directions for their website. Each is a full concept: services, reviews, coverage, quote form and emergency service included. Pick the one that feels like them.
Dark portfolio · oversized type · sticky stacking cardsThe Archive
Near-black, 15vw headlines, a scrolling index of the five trades and project cards that stack as you scroll. For the roofer as craftsman — loud, confident, built like a portfolio.
Scroll-driven dossier · fixed hero · scatter imageryThe Dossier
A full-screen dusk photograph holds while a black panel slides over it; images drift and scale with the scroll; a white outro closes with the call to action. Cinematic, premium, unhurried.
Shared-texture cards · preloader counter · card matrixThe Mosaic
Black-and-white with a counting preloader, three full-screen sections and cards that act as windows into one shared slate texture. Crisp, editorial, local-service sharp.
White minimal · narrow column · pricing pairThe Studio
Breathing room, fine serif type, a photo band, honest sample pricing in two cards and an auto-rotating review carousel. Quiet confidence for the considered customer.
Single-screen poster · canvas erase interactionThe Poster
One screen, no scroll to start: a giant wordmark you erase with your cursor to reveal "1973" beneath, with choreographed entrance. A poster you'd remember — then the full detail below.
The firm behind the concepts
McDonald Roofing Contractors Ltd. began in Chiswick, West London, in 1973. Over fifty years on, it is still a family-run firm specialising in domestic work: natural slate and tile re-roofs, flat roofing in zinc, copper, felt and asphalt, honest repairs, and like-for-like work on listed buildings and in conservation areas.
Every concept above carries the same real facts: free no-obligation written quotes, membership of the NFRC, the Competent Roofer Scheme and BSC, and coverage from Kensington to Hampstead. Prices shown are samples; the quote is always free.