STORM CHOICE — ROOFING & CONSTRUCTION · HOUSTON, TX

CONCEPT WEBSITE — FIVE STYLE DIRECTIONS

Five ways to tell it.

One storm-response crew, five complete homepages. Each strip below is a different way to tell the same story — pick one and step inside.

V.01 →The Playbook
Dark and urgent. Offset giant type, an expanding service index up top, and the after-the-storm playbook in four numbered moves. For the homeowner mid-crisis.
V.02 →The 72 Hours
A scroll-driven timeline — triage, claim, rebuild — across the first 72 hours after the storm. Photography-forward, cinematic.
V.03 →The Short Version
Black and white, no decoration. Services and the playbook as two fan decks of masked cards. Straight answers only.
V.04 →Two Ways to Pay
White, calm, editorial. Insurance vs. out-of-pocket compared row by row, plus sample pricing. For the planner, not the panicker.
V.05 →Night Poster
A single-screen typographic poster. The storm line in giant numerals, the whole pitch in three columns of type. Bold, fast, memorable.

Every version carries the same information: what we fix, how claims work, sample pricing ranges, and the 24h storm line at (555) 010-2030. No invented reviews, no invented promises — just the work, described straight.