Outdoor air conditioning unit beside a house in daylight
Concept set — 05
Five concept sites · Dallas, TX

Five ways
to meet Nick’s

One Dallas two-trade shop — five complete website concepts, each built around a different idea of what the business feels like. Keep scrolling; every chapter opens a full site.

The brief

The shop, in one paragraph

Flat-rate pricing agreed in writing before work starts. Diagnosis included in every visit. Drop cloths down before tools come out. If a repair doesn’t make financial sense — a rusted-out tank, a compressor on its last legs — we say so and put the repair-versus-replace math on paper. Emergency calls ring a real person, and we’d rather talk you out of a midnight visit than bill you for one you didn’t need. That’s the whole pitch, and every chapter below says it differently.

Preview of concept 01, The Midnight Ledger
V1 — The Midnight Ledger
Preview of concept 02, The Long Scroll
V2 — The Long Scroll
Preview of concept 03, The Card Wall
V3 — The Card Wall
Preview of concept 04, The White Page
V4 — The White Page
Preview of concept 05, The Poster
V5 — The Poster
Concept 01

The Midnight Ledger

Dark, loud, after-hours energy. A giant-type hero with a magnetic portrait, a scroll-driven photo river of the work, a white index of every service with sample pricing, and job cards that stack like case files.

For the customer who wants to see the work, not read about it.

Open →
Concept 02

The Long Scroll

One service call told as a scroll-driven story: the call, the knock, the price, the fix. Fixed interface over a full-bleed visual, a black gallery panel that rises to swallow the hero, scattered job photos that scale in and out as you read, and a white finale with sample numbers.

For the customer who reads everything before calling.

Open →
Concept 03

The Card Wall

Black and white, all business. Cards share one big photograph like windows cut from the same sheet — a mosaic that reads as one image and many. Three full screens: the pitch, the services, the process. A splash counter opens the show.

For the customer deciding in ninety seconds.

Open →
Concept 04

The White Page

Quiet, spacious, plain-spoken. A narrow column that reads like a letter from the owner, an endless band of shop photography, two honest pricing cards, a week-in-the-van journal, and a hover playground before the footer.

For the customer who distrusts loud websites.

Open →
Concept 05

The Poster

One screen, no scrolling, all nerve. A giant wordmark, a spotlighted wrench, four corners of copy — and a cursor that erases the foreground to reveal a second image underneath in a living, morphing trail.

For the customer you meet once, memorably.

Open →
Selection guide

Pick one.

Five sites, one shop. Walk the chapters, open the ones that pull you, then tell us which one feels like Nick’s — that’s the direction we build out.

How to choose

Match the customer, not the trend

Emergency-driven shops do well with 01 or 03 — fast, visual, phone number everywhere. Shops that live on word-of-mouth do well with 02 or 04 — the story earns the call. 05 is a statement piece: great as a brand anchor, best paired with a calmer page behind it.

What’s real here

Copy, not claims

Every price on these pages is labeled a sample. The phone number is a placeholder. Nothing here invents reviews, ratings, years in business, or credentials — those get filled in from the real shop’s facts when a direction is chosen.

Next step

Pick one, we build it out

Tell us which direction feels like your shop and we’ll wire it to a real phone number, real service area, real pricing, and a booking flow. The other four retire gracefully.

01 — Open 02 — Open 03 — Open 04 — Open 05 — Open