WEBSITE CONCEPTS — 5 DIRECTIONS
What it is: a full-service heating, air conditioning, indoor air quality, and plumbing contractor serving metro Atlanta since 1898 — a Trane authorized dealer that also services Carrier, Rheem, Kenmore, and most major brands. Five one-page website concepts below, each a different design direction for the same business. Pick the one that feels right.
CONCEPT 01
High-impact charcoal editorial: giant display type, dual scrolling marquees, a numbered service index with hairline dividers, and offer cards that stack and layer as you scroll.
CONCEPT 02
A cinematic scroll-driven narrative: fixed hero with blend-mode overlay UI, a black chapter panel rising from below, a golden-hour service photograph, and a white finale with a call to action.
CONCEPT 03
Black-and-white minimalism after a 0→100 splash counter: three full-screen sections of rounded cards, each card framing a different window of one shared generated pattern.
CONCEPT 04
Airy editorial studio: narrow hero column, marquee band, oversized pull-quote with a tune-up photograph, dual pricing cards, an auto-rotating highlights carousel, and a floating pill nav.
CONCEPT 05
No scrolling at all: a giant wordmark, four corner information blocks, and a mouse-drawn reveal — your cursor erases the foreground to uncover a second layer beneath.