SCROLL — THE PAGE PERFORMS
Five directions
ONE PHASE PER CONCEPT — KEEP SCROLLING ↓
PHASE 01
Dark portfolio — full-bleed type
Fullscreen hero with a 15vw wordmark and magnetic monogram, dual marquees, a letter-by-letter shop story, a numbered service index, and sticky stacking cards for process, pricing, reviews, and the quote form.
OPEN CONCEPT 01 →PHASE 02
Scroll-driven — the page performs
A black panel slides up over the hero as you scroll: service index, a scattered field-work tile grid with a real job photo, steps and stats — ending in a white "View" outro with quote form, pricing, and FAQ.
OPEN CONCEPT 02 →PHASE 03
One word, many windows
Three fullscreen acts over a single giant "WARMTH" backdrop — every card windows a different slice of it. Serif display type, word-grouped letter animation, full service/process/quote flow.
OPEN CONCEPT 03 →PHASE 04
White minimal — quiet confidence
Narrow-column hero, marquee, the owner's grandmother-standard quote, double pricing cards, a review carousel, a mouse-trail easter egg, and a floating contact pill.
OPEN CONCEPT 04 →PHASE 05
Poster — erase to reveal
A single-screen poster: giant wordmark, thermostat-dial centerpiece, four corners of services / emergency / area / quote form, fine-print FAQ. Move your cursor to erase the veil and develop the artwork.
OPEN CONCEPT 05 →END OF PHASES
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