The Ledger Dark portfolio · giant type · fix index
High-impact dark index: 13vw wordmark, bidirectional marquee, an about section that reveals word by word, and sticky cards telling three nights we still talk about.
Dispatch Log Scroll-driven dossier · photography
A scroll dossier of night calls: full-bleed 24/7 hero, dispatch entries that scale and drift as you scroll, and a white outro that says stop reading, start calling.
The Fix-It Index Masked typographic cards
Six rounded cards framing windows of one giant outlined mural — a mosaic of everything we fix, over a three-step process and straight answers.
The Calm After the Leak White minimal · editorial
Breathing room for a stressful topic: quiet editorial column, one field photograph, dual sample plans, and what to expect when you call.
Poster N°5 Single-screen poster · cursor reveal
"Pipe burst at 2AM?" — erase the poster with your cursor to find the answer underneath, then flip to the poster back for the fine print.
About these concepts. Each is a fictional concept demo for Emergency Master Plumbing & Air of Phoenix, AZ — built to show what a purpose-built website could do for a 24/7 emergency shop. The phone number is a placeholder, all pricing is marked sample, and no customer stories here were written by the company. Like one? Structure, copy, and art direction transfer to a real build in days, not months.