Technicool
concepts
Five website directions for Technicool Air Conditioning — a Brisbane HVAC contractor with 20+ years designing, installing and repairing air conditioning, ventilation and refrigeration. The crew that takes the difficult jobs others walk away from.
After dark
A dark, editorial portfolio: giant typography, dual marquees, scroll-revealed manifesto, an indexed services catalogue and sticky sector cards for homes, businesses and hard jobs.
View direction 01 →The dossier
A scroll-driven case file: a fixed hero that a black evidence panel slides over, narrative fragments, site photography, and a white closing statement.
View direction 02 →Install · Repair · Maintain
Three full-screen chapters built on window cards — six process cards cut from one shared blueprint backdrop — with a paper-white repair chapter in the middle.
View direction 03 →Plain & true
Quiet minimalism: narrow column, serif headlines, a review carousel, light-and-dark pricing cards and a floating quick-action bar.
View direction 04 →The poster
A single-screen poster you wipe clean: move your cursor to erase the dark layer and reveal the amber beneath, with the full story underneath.
View direction 05 →Five ways
to say it
Technicool Air Conditioning · Seventeen Mile Rocks QLD · (555) 010-2030 · Mon–Fri 08:00–16:00
Concept demo — fictional business · SAMPLE PRICING