FIVE CONCEPTS · ONE ROOFER
Which version of 1895 do you like best?
Sanderson Roofing has been fixing Ottawa roofs since before the automobile — and now it has five possible websites. This is a guided tour: read it straight through, and follow whichever concept pulls you in.
Every concept below carries the same real details — the six services, sample pricing, the three-step process, the FAQ, the quote form. What changes is the telling: dark or light, ledger or poster, quiet or loud. There is no wrong answer; there is only the one that feels like your company.
CONCEPT ONE
The Ledger — dark, archival, deliberate
Imagine the company’s 125 years as a bound volume. A sticky brief on the left — trade, city, phone, creed — and on the right, a service ledger: six numbered entries that open at a tap, each expanding into scope notes. A gold-on-black ticker, a horizontal timeline of how a job runs, sample pricing set like figures in an annual report.
Best for: the heritage story. If “since 1895” is your strongest sentence, start here.
Read concept one →CONCEPT TWO
The Dossier — a scroll in six chapters
This one reads like a case file. A full-screen photograph opens it; then a dark panel slides up and the story becomes six chapters, each with a sticky title pinned while its details scroll past. A chapter rail in the fixed header keeps your place — CH. 01 / 06 — and the whole thing closes on a light epilogue with the quote form.
Best for: drama with order. Cinematic, but every fact is filed where it belongs.
Read concept two →CONCEPT THREE
The Broadsheet — a newspaper of roofing
Set like a front page: dateline, a giant condensed headline, a two-column deck — then a mosaic matrix of tiles. Hover any tile and a dark mask slides up with the detail. Stats, awards and a customer letter sit in the grid as tiles themselves; pricing runs as a ledger; the winter column closes the issue.
Best for: density. The most information per screen, set with editorial confidence.
Read concept three →CONCEPT FOUR
A Quiet Study — white, spacious, unhurried
Two columns and a great deal of air. The left folio stays put — brand, lede, contents, a call button that never scrolls away — while the right side flows: a horizontal swipe gallery of the six services, a pull-quote heritage section, plain-table pricing, reviews as marginalia, and the method in three numbered steps.
Best for: trust. Nothing shouts; everything is easy to check.
Read concept four →CONCEPT FIVE
Three Posters — swipe the wall
Not one poster but three, hung side by side: Services (one trade, six ways to stay dry), Heritage (a giant outlined 1895), Numbers (straight sample pricing). Swipe between them like a gallery wall; beneath the deck, the fine print — FAQ, winter line, trust marks and the quote form — is set large.
Best for: impact. The boldest first impression of the five.
Read concept five →“If you only open one: open the Ledger for the story, the Posters for the punch, or the Quiet Study if you want your customers to relax.”
Questions about any concept — or a quote for your own roof — call 613-233-9369 or write to [email protected]. Serving Ottawa, Kanata, Nepean, Orleans and West Carleton.