The Ledger Dark portfolio · giant type · service index
A high-impact dark index: 15vw wordmark, scrolling service ledger with oversized numerals, and sticky phase cards that walk a property manager through survey → execute → maintain.
The Night File Scroll-driven dossier · photography
A field file you scroll through: full-bleed night photography, dispatch log entries that scale and drift with the scroll, and a white outro that closes the file with one call to action.
The Mechanical Index Masked typographic cards
Six rounded cards framing windows of one giant typographic mural — a mosaic index of services over process steps and straight-answer FAQs.
Quietly Competent White minimal · editorial
Breathing room and quiet confidence: narrow editorial column, a single field photograph, dual sample plans, and an honest what-to-expect sequence.
Poster N°5 Single-screen poster · cursor reveal
A poster you erase with your cursor — move to reveal the pitch underneath, then flip to the poster back for services, sample pricing, and answers.
About these concepts. Each is a fictional concept demo for Diamondback Plumbing of Phoenix, AZ — built to show what a purpose-built website could do for a commercial mechanical contractor. Phone numbers are placeholders, all pricing is marked sample, and nothing here was written by the company itself. Like one? The structure, copy, and photography direction transfer to a real build in days, not months.